Let’s see how, shall we? First of all, you’ll need to gather your iOS and Android app store links and get them ready to append campaign tracking parameters. The link or QR can also include campaign attribution tags that inform your marketing optimization efforts. As marketers, of course, you also need campaign attribution to measure the success of your efforts.Īpp deep linking platforms like URLgenius enable you to generate a single app download link QR code that can route mobile visitors to Google Play and Apple App Store. So use a single “smart” app store link and QR code, intelligent enough to detect when the consumer is clicking (or scanning) from an iOS or Android device, and routes them to the correct app store. These icons provide a familiar experience on websites, but separate links are very inefficient when scaling campaigns on smaller screens and ad formats. Traditional web URLs require separate app store links for Google Play and Apple App Stores. When developing your growth strategy, keep in mind that not all app install links are created equal. The way to do that is by promoting your app store links, of course. As a mobile app marketer, your goal is to get more app installs.

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